Web 2.0 Solutions

• Mobile marketing
• Blog Marketing
• Viral Marketing
• E-Brochures
• Podcasting
• Video Casts
• Widgets

New applications for online marketing campaigns, collectively termed "Web 2.0," launch every week and, with each new technology breakthrough, your ability to reach out to your specific target market continues to expand and improve.  .Com Marketing is committed to developing and implementing forward-thinking ideas that keeps pace with the technological culture that impacts your market.  We provide the necessary creative and technical resources that embrace the right strategies and tactics to successful engage your customers. 

Mobile Marketing

People have become more and more comfortable with and reliant on digital communication solutions, including the mobile phone.  In fact, there are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers.  The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc.  Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial, or marketing, messages.

What are the objectives of mobile marketing campaigns?

• Increase brand awareness
• Generate a customer profile opt-in database
• Drive attendance to events or visits to a store
• Improve customer loyalty and increase revenues.

Mobile Marketing works in tandem and leverages other promotional campaign channels. Polls on TV programs, including "American Idol" and the Super Bowl, are the best-known form of this marketing. Customers dial a five-digit code and key in a short text message. Consumer-product companies, retailers, rock bands and radio stations also are using codes and text messages to cement their relationships with customers. Marketers use codes to sell cell-phone content – ring tones, screen savers, wallpaper and text alerts - related to topics such as sports or name brands.

Blog Marketing

“A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order).  Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of ‘blogging.’”   en.wikipedia.org/wiki/Blogs

Blogs are described as being the hippest way to publish content to the web, the cool craze, and the greatest thing since sliced bread. So what does all this have to do with marketing?  Blogs can be an incredible tool that enables you to add personality to your marketing, couple that with the syndication possibilities and you have a dynamite duo in marketing power.
Blogs can be an integral part of your marketing strategy and there are several ways to take advantage of the medium’s reach:

• Advertise on blogs to reach your target niche audience
• Gather market intelligence by monitoring public buzz to determine how your product or those of competitors may be faring. 
• Build business or brand by building closer relationships with your customers

Believe it or not, many businesses are still getting used to the idea of having any kind of Web presence, however, forward-thinking companies are looking to blogs as simple, self-sustaining Websites.   Don’t miss out on a huge opportunity, let .Com Marketing assist you in how to use blogs in your business.

Viral Marketing

“Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.” en.wikipedia.org

Often the ultimate goal of viral marketing campaigns is to generate “coverage” from the people that pass on and share interesting and entertaining information, graphics, blogs, etc., that are sponsored by a company looking to build awareness of their product or service.  Viral marketing is popular because of the ease of execution, lower costs than direct marketing, and the potential of obtaining a large number of interested people.

Viral marketing can be a power tool that can create excellent results – contact .Com Marketing and discuss how our creative team can develop a viral marketing campaign strategy through catchy emails, unusual graphics or online movie productions and take advantage of the power and reach of this brand-building tool.

E-Brochures

Printed collateral material or information can be converted to Electronic or e-brochures that can be sent directly to your prospect or customer’s email address.  Today, customers and prospects want, and expect, information as quickly as possible and you need to provide the information as cost-effectively as possible.  E-brochures provide the solution to both of these issues.

.Com Marketing creates digital media technology to provide catalog, circular and brochure solutions that reside on the end-user's desktop. This technology creates an interface that replicates traditionally printed media with a real three-dimensional feel with realistic page turns. 

Podcasting

A podcast is a web feed of audio or video files placed on the Internet for anyone to download or subscribe. Instead of reading the content on a computer screen, you listen to the content on a computer, iPod, mp3 player or even video capable phones.

Podcasters’ websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download or real-time streaming. Think of an iPod as having a set of subscriptions that are checked regularly for updates.

Podcasting is about creating audio or video content for an audience that wants to listen when they want, where they want and how they want.

Podcasting is a revolutionary way to get your message out quickly. The process is simple – we record the client’s audio or video and upload it to a podcast server site. Your subscribers can receive the newsworthy event instantly with just one click. Once the podcast is posted to the RSS, it automatically posts the new article to your subscribers. You are talking directly to your audience or using a video that reinforces your message ~ it is far more engaging.

Video Cast

Video Cast - the simplicity and convenience of regular email with the power of video. The email recipient does not have to download any attachments or install special software because the video is embedded in the email. The recipient simply points their cursor on the video screen and the Video Cast starts playing immediately!

Video Cast emails deliver multiple benefits:

• Better quality than streaming video
• Video Cast gets through most firewalls
• Full email tracking
• The video can be accessed even if you're not online
• "Send To A Friend" tool helps spread your message exponentially
• Works with all major email programs

Use Video Cast emails as a high impact media tool to:

• Increase sales
• Enhance your brand image
• Differentiate your products and company from your competitors

Use the Video Cast for Sales and Event Promotions, Product Launches, Corporate Communications and Press Releases as well as supporting existing print, radio, television or direct mail campaigns!

Widgets

With so many web-sites and increased competition for the consumers "eyes and ears," marketers are tasked to figure out new and unique ways to be where the users are. It is not just about putting out your shingle, but putting it out in the right places. What better right place than right on the users desktop?

Widgets allow you to:

• Be where your users are - at their computer every time they sit down
• Provide current, relevant promotions and content
• Engage them with your brand

Contact .Com Marketing at 407-774-4606 and learn how easy it will be to send your next email campaign using Video Cast.