Sharon Swendner - President
Sharon Swendner is .Com Marketing's President and an experienced marketer with over 20 years marketing and management experience. While Hillary was working on the agency side of Internet Marketing, Sharon began her Internet marketing career on the client side and has 11 years of experience implementing Internet marketing programs.
In the late 1990's Sharon was responsible for the content development, merchandising, partnerships and opt-in marketing databases for Delta Vacations, Continental Airlines Vacations and Future Vacations. While in this role, she implemented affiliate marketing programs through LinkShare and was one of the first to place vacation packages on eBay. Sharon was an early pioneer of designing permission marketing programs. She built the opt-in database to 250,000 members and drove the strategy for sending html, targeted emails campaigns on a monthly basis.
Prior to joining .Com Marketing, Sharon was Vice President of Marketing for Centex Homes a Fortune 175 National builder operating in over 50 markets. While at Centex, Sharon oversaw the Internet content, SEO,SEM, email marketing programs and on-line partnerships. She implemented the first fully automated email lead follow up program for the Wayne Homes brand in only 6 months that resulted in a 20% increase in Internet derived traffic and sales for that unit.
Sharon has also worked in financial services, cable television and research. In the early 90's as a Regional Client Service Manager for Claritas she worked with Fortune 500 clients such as General Motors, Infinity, Mazda, ConAgra, Kroger Foods and many more. She has also worked with many agency and media companies such as BBDO, Chiat Day, Scarborough, Gannett and LA Times.
Sharon holds a MBA from Arizona State and a Bachelor's degree in Marketing from Florida Atlantic University. She is a career member of the American Marketing Association holding Board positions in both South and Central Florida. Sharon enjoys her teenage daughter, two dogs and two cats, kayaking, skiing, reading and spending time with friends and family.
|