Upcoming Speaking Engagements

January 2010

Event:   Internet Marketing Fundamentals
Date:   Wednesday, January 27, 2010, 2:00 PM Eastern Time
Where:   Click Here for Webinar Information
Speakers:   Sharon Swendner
Topic:   Pay Per Click (PPC) Or Paid Search Marketing

Online search is a $15B industry and 90% of that spending goes to Pay Per Click marketing. This category of online spending is projected to double in size by 2014 to $31.5B. As the spending increases, the search engines are adjusting how these ads are displayed to optimize their revenues and to improve relevance to the end user. Understanding the details of how this works will allow you to insure your campaigns receive the highest return possible.

In this webinar we will discuss the basics of paid search, how it works and why and how to use it. Specific areas we will cover include top tips and examples, best practices for landing page design, ad copy and keyword relevance, offers and conversions. We will also discuss the Google Page Quality Score and its impact on your ad cost and placement. Click here to register for this Webinar.