Search Engine Marketing

SEM - Short for search engine marketing is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, Pay-Per-click campaigns and other search engine marketing related services and functions that will increase exposure and traffic to your Web site.

Search engine marketing is both an art and a science. The goal is to optimize a site's ability to be found on Internet search engines and directories by employing numerous tactics such as relevant keywords, key phrases and search-friendly design and programming. .Com Marketing has the expertise and understanding to optimize your site for better positioning in search databases and as well as keeping ahead of search engine marketing industry trends.

Why Search Engine Marketing?

• Search marketing is the fastest-growing form of interactive marketing.
• Consumers are using search in record numbers.
• Search provides a contextual and timely way to reach consumers at key points in the buying process.
• Search marketing is complicated and challenging to execute successfully as the Internet is rapidly adopting a more professional approach as it grows into the global mainstream marketplace.  Keeping updated on the latest search engine algorithms as well as having an understanding as to how visitors use a site and giving the visitor exactly what they want is the ongoing purpose of search marketing.

A recent survey conducted by Political Media (2005) found that search engines beat all other media in driving visitors to websites, with 77 percent of Internet users employing search engines to find websites. Furthermore, 78 percent of users will abandon their query if the first three (3) pages of results do not yield an answer to their question.

Even more amazing, fully 33 percent of users believe companies found in top search results are a major brand in their specific product/service category -- indicating that top rankings transmit brand equity.  It is critical that your website be found prominently within the search results of all the major search properties in order to capitalize on the behaviors of people searching for product or service solutions online.

.Com Marketing specialists know how the search engines work as well as how people search, helping leverage the best possible results for your website. 

Interested in learning more about Search Engine Marketing programs?  Contact .Com Marketing today at (407) 774-4606

“Search engine marketing will grow to $11.6 billion by 2010 — fueled primarily by search's targeted, pay-for-performance structure, which means every dollar spent can be tied to a clear return on investment.”   Forrester Research Institute