Search Engine-Optimized Press Release & Media Distribution Service
Press Releases are one of the many traditional ways of reaching the masses through media streams. Online marketing has taken this typical process to the next level by optimizing press releases for the Internet.
.Com Marketing offers press release optimization and media distribution service that includes:
Search engine marketing is both an art and a science. The goal is to optimize a site's ability to be found on Internet search engines and directories by employing numerous tactics such as relevant keywords, key phrases and search-friendly design and programming. .Com Marketing has the expertise and understanding to optimize your site for better positioning in search databases and as well as keeping ahead of search engine marketing industry trends.
Targeted Keyword Research and Selection
.Com Marketing conducts thorough keyword research for the targeted audience and subject matter, selecting specific targeted keywords that produce the greatest degree of volume with the fewest competitors that will also make the most sense in the context of the release.
In order not to lose search engine optimization potency by trying to incorporate too many keywords into one 500-800 word press release, we narrow the relevant keyword phrase selection, concentrating on two to three keyword phrases.
Strategic Keyword Placement in the Press Release
The same best practices used for creating copy on a website also applies to correctly optimizing a press release. Attention to the title tag, first paragraph of the press release and correct seeding of relevant keyword phrases and other initiatives are taken into consideration.
The Effective Use of Anchor Text
By creating keyword-rich links within the press release, we ensure valuable optimization and relevant back-links to the respective landing page.
Distribution
.Com Marketing distributes the optimized press release through the top online premium media outlets. We can also submit to a variety of Podcast directories to generate additional linking opportunities and exposure.
Key Benefits to Optimized Press Releases
- Top listings in the news search engines
- Improved natural search results for particular keywords
- Increased web visibility
- Enhanced brand awareness
- Low-cost means for increasing exposure and web visibility
- Quality exposure to industry-specific editors
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