.Com Marketing's Blog Marketing Campaign for International Plaza Resort and Spa to promote available rooms at a special rate for persons attending the Microsoft MGX Conference in July.
Bloggers were asked to talk about the upcoming Global Exchange Conference that Microsoft holds annually in Orlando and post about the great rate that International Plaza Resort and Spa was offering.
In Google Search reports for "Microsoft MGX conference" all results on the first page were bloggers' posts for the conference hotel stay in Orlando, Florida. First page placements also include Yahoo and MSN search engines.
Example of a blog post talking about Microsoft MGX conference in Orlando and the special rate International Resort and Spa was offering for this conference. The blogger mentioned the resort’s amenities as well as being within walking distance to the convention center.