Email Marketing Campaigns & Database Management

Email Marketing has proven to be the most cost-effective and strategic way to reach your segmented audience. "Researchers estimate that US firms spent $400 million on email marketing in 2006"¹. Email marketing spending is projected to grow to $1.1 billion by 2010, up from $885 M in 2005 according to Jupiter Research. Emails are the primary method of communication between the business and the consumer.

Behind every great email marketing campaign is a strategy, including segmentation; personalization, focused messages, and CAN-SPAM Compliance.² These days, it is not as easy as loading a list in to your mail client and blasting out a thousand emails. Time of day, day of the week, B2B, B2C are all taken into account before the 'Send' button can be pushed.

.Com Marketing can help you develop your email marketing strategy, creating offers and promotions, landing pages and deploying your campaigns. Our sophisticated technology allows us to deliver relevant, timely and personalized content based on behaviors and other pieces of information known about each recepient. Through our dynamic programming, unique segmented emails can be sent in one batch. In addition, a learning relationship can be established where you both give and receive relevant information that will help you send even more targeted and customized communications in the future.

Email Marketing has more advantages than just exposing your product:

• Track ability - Track open rates, click thrus, forwards, and more.
• Cost Effectiveness - compared to traditional media like print pieces and billboards, emails are pennies on the dollar.
• Brand Recognition & Loyalty - Email allows you to build customer relationships and reseller loyalty, acquire new customers, provide sales support actions, cross sell and up sell.
• Education - Educate your readers on your product, its benefits, and what's new at your company.
• It's Easy - No print proofing, no zip code lists to buy, no problem. Once the email is sent - you just watch the stats roll in.

Marketers are spending significant dollars in this medium, because they know and understand that consumer VALUE email as both a method of communication even in light of the SPAM issues. For example, 67% of consumers say they prefer email as their method of communicating with companies.



In addition, email marketing influences purchasing decisions:

¹ DMA: "The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the U.S., 2006-2007 Edition", Direct Marketing Association, October 2006
² To comply with the Act's regulation of commercial e-mail, services typically: require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses which may not have given valid permission.