When was the last time it cost you 8 cents to contact a customer or potential client?

If you haven't already, it is time to connect and develop a relationship through email marketing. It is inexpensive, easy to produce and a way to interact and build valuable relationships.

Did you know...

1. Users spend an average of 51 seconds reading the average newsletter. It's critical that the newsletter layout and writing need to be relevant and easy to use in order to survive a user's crowded inbox.
2. 23% of newsletters are read thoroughly - 50% are skimmed or partly read and the remaining 27% were never opened! (Nielsen Norman Study)
3. 50 characters could be all that stands between you and the success of your next email campaign. Many recipients use the subject line to decide whether or not to open or delete an email.
4. 35 percent of email users open messages because of what's contained in the subject line and, including your company name in the subject line can increase open rates by up to 32 percent to 60 percent over a subject line without branding. (Jupiter Research)
5. The most significant decline in email performance comes two months after recipients opt in. The new subscriber needs to be immediately engaged which includes a welcome message, followed by the current newsletter or promotion or an email-exclusive offer just for newcomers, for example.

Email marketing works, as long as it:

• Provides unique information that reflects a particular insight
• Maintains constant relevance to the reader
• Is clearly written, brief and to the point
• Gives the reader the ability to scan quickly so they can get information that is important to them

And how do most people compare email newsletters with other media?

"Bottom line, I'd rather have it in an email newsletter than in the regular mail. I can click delete if I don't want it; I don't have to throw anything away; and it is usually easier to unsubscribe if you don't want to get anymore."

Nielsen Norman Group Report "Email Newsletter Usability, 2nd Edition"

Cost Per Customer: 8 Cents
Return on Investment: Priceless

Email Marketing Survey - 2007

"In their annual email marketing industry survey, Datran Media polled industry-leading marketers about their 2007 email marketing efforts and the sample results give interesting insight as to how the industry as a whole uses email."

The Firm
Celebrating its 10^th year of success, .Com Marketing is a full service interactive marketing and advertising firm specializing in driving motivated traffic to client websites. An expert in interactive marketing, .Com Marketing was ranked among the nation's top 100 interactive agencies in Ad Age Annual Interactive Agency Report.

To see how .Com Marketing helps you with your Email marketing needs, contact Hillary Bressler, President, at 407.774.4606, ext. 203.

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