The Q2 2004 E-Commerce Site Trend Report from DoubleClick reports that online shoppers are purchasing more items online, however they are spending less time on the pages.
Key study statistics:
Conversion
rates increased 14 percent,
with almost 5 percent
of visits resulting in
a purchase.
Average
order values grew 15 percent
to $134.
Visitors
increased pages viewed
per session by 12 percent,
to 11 per session, even
as time per session remained
about the same.
Users
are much more likely this
year to "cart" items than
they were last year, even
if that means abandoning
them without purchasing.
Carts were abandoned at
a 24 percent higher rate
in 2004's second quarter.
Use
of on-site search increased
by a quarter, perhaps
because more and more
commerce sites are implementing
useful search functions.
Use
of on-site search increased
by a quarter, perhaps
because more and more
commerce sites are implementing
useful search functions.
A standalone sales channel on the desktop with e-commerce functionality enables the consumer to shop up to five times faster and without the delays and frustrations involved, when using a web site.
TV Commercial
Banners
Did
you ever see
a commercial
that made
you cry? With
the introduction
of rich media
and bandwidth,
users are
now able to
see video
within an
ad banner.
Online video
is so compelling
you might
even find
yourself getting
emotional
right in front
of your computer
monitor.
Live Spokesperson
A new video revolution where you can create live human desktop promotions that literally jumps off the page and captures your imagination.
.02 How to Improve your Email Deliverability
Note: This is first of five tips we
will be providing, so keep your eyes out for the others!
Get and Confirm Permission
Receiving permission from your subscribers is the most
important part of a successful email program. Collecting
an opt-in and confirming it with a follow-up email is
key to ensuring you only add recipients that want your
email. How do you know if what you are sending is unwanted?
Ask yourself these simple questions. Will they anticipate
receiving the email? Does it contain information that
interests them? If the answer is "no," then don't send
it. It is likely to get filtered due to complaints or
content and will cause harm to your deliverability,
as well as your brand and profitability over time.
Internet advertising revenues jumped 40 percent in the
first half of this year, driven largely by the growing
popularity of keyword ads tied to search results.
U.S. revenues for the first six months were $4.6 billion,
compared with $3.3 billion for the same period in 2003,
according to a PricewaterhouseCoopers study conducted
for the Interactive Advertising Bureau. Search made
up 40 percent of the ad revenues in the second quarter
of 2004, compared with 29 percent in the year-ago period.
"Not surprisingly, search continues its popularity and
(has) been embraced by advertisers due to its innate
relevancy, the simplicity of the results and because
advertisers can determine more precise response rates,"
said Pete Petrusky, director of PricewaterhouseCoopers's
New Media Group.
Ad revenues from e-mail marketing dropped 29 percent
in the second quarter to $47 million as many Internet
users equated legitimate pitches with spam. The figure
includes ads within e-mail newsletters, e-mail marketing
campaigns and other commercial e-mail communications
from legitimate businesses.
.04 Term of the Month
Blog
(weB LOG): A blog is essentially an online journal that
is updated daily. Blogs can be created for any topic.
They can be maintained using simple software. The activity
of updating a blog is known as "blogging" and the editor
or owner of a blog is known as a "blogger."
