Getting Listed on International Search Engines

As of December 2006, the three leading Web languages besides English are Chinese, Japanese and Spanish; followed by German, French, Portuguese, Korean, Italian and Russian (www.InternetWorldStats.com)

From the Japanese Google^™ to the French Yahoo!^™, it is now necessary for companies wanting to attract a foreign market to increase their international online visibility by promoting their websites on foreign search engines.

The fact that someone in Germany will type your keywords in German on the German Google or on the German Yahoo does not mean that such a person does not speak English! There are millions of foreigners who speak English, but who cannot find your website since over 99% of them conduct their searches on foreign search engines using keywords in their mother tongue.

Parlez-Vous SEO?
Most US-based marketers understand the benefits of search engine optimization (SEO). However, companies who need to attract international visitors to their website don't often realize the need to optimize their website's rankings and content for international search engines. The good news is that most SEO experts agree you don't need to translate your entire site to enjoy rankings on foreign search engines. The trick is knowing where and how to edit your website and submit it. And that's where .Com Marketing comes in. Com Marketing can identify the appropriate keywords to translate and what search engines to target to yield the maximum benefits of International SEO.

In Any Language, Rankings Matter
Of course, just being found on a non-English search engine is not enough. Understanding how different worldwide search engines function is crucial to a site's success. Keep in mind though, that in the end, your website needs to attract consumers as well as search engine spiders. Ignore one for the other and you may actually compromise the potential for your company's success.

The Benefits of Going Global
Obviously, the good thing about optimizing your website for foreign search engines is that you'll open your business to a wealth of new customers you may have been missing entirely.

You can also reap the benefits of being favored by foreign/local search engines, whether it is Yandex in Russia or Baidu in China. Of course, International SEO isn't a must for every website. But if your company is looking to grow its customer base outside the US, then it is most definitely a must for yours. In which case, .Com Marketing is ready to make sure your site doesn't get lost in translation.

Com Marketing International SEO Services

• In order to submit to foreign search engines, .Com Marketing creates search engine optimized landing pages with appropriate country-specific copy seeded with keyword phrases and relevant meta tags
• Submission to the international search engines and directories
• International SEO services covers 28 foreign languages

The Firm
Celebrating its 10^th year of success, .Com Marketing is a full service interactive marketing and advertising firm specializing in driving motivated traffic to client websites. An expert in interactive marketing, .Com Marketing was ranked among the nation's top 100 interactive agencies in Ad Age Annual Interactive Agency Report.

To see how .Com Marketing help you with your International SEO needs, contact Hillary Bressler, President, at 407.774.4606, ext. 203.

    

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