New Board Member for Orlando Advertising Federation

In July 2006 Mary Brautigan, Sr. Account Manager, was appointed Public Service Chairperson for the Orlando Advertising Federation. Mary will be responsible for leading the committee to identify local organizations that need assistance with fund raising and/or advertising initiatives. OAF has a long history of contributing to the community and we are proud to have a member or our team contribute to OAF and know she will make a difference in the Central Florida area.

Please join us in congratulating Mary on her achievement!

.Com Marketing continues to diversify our client base and recently we have added:

-- Sea Cruises, leader in planning and implementing Special Events Cruises.
-- Westgate Resorts, third-largest timeshare company in the world.
-- Exceptional Marketing Group, ad agency providing traditional marketing tools.
-- Cooker T. Ministries, Christian organization dedicated to spreading the gospel through the creative arts.

Best Day to Send an E-Newsletter?

There is no such thing as a universal best day to send an email. Individual organizations still must conduct their own testing to determine which day of the week works best for them, but any test should consider Friday and Sunday as viable challengers.

Organizations must consider their competition in the inbox. Whereas a large organization may have clearly defined competitors in the general marketplace, competitors in the inbox can be drastically different. In the inbox, organizations are competing for the attention of their subscribers. Given that the number of emails sent on Friday is relatively low compared to other weekdays, the odds of getting the attention of subscribers is higher. The strong results for Friday support this notion. The number of emails sent over the weekend also is low, so this increases the odds that subscribers will spend time interacting with their email. However, there is a different dynamic on the weekends that must be considered. During the summer months, those in a target audience are most likely to spend the weekend outdoors away from their computers. In the winter, subscribers may spend more time indoors catching up email and/or preparing the week ahead.

If you are interested in e-mail marketing, click here for more information.

Source: www.exacttarget.com

The ad format, called Shoshmosis, allows online advertisers to combine interactive advertising with streaming video. Users can actually click on objects within a running video ad to trigger an associated message. The product even allows traditional marketers to convert HDTV ads into high-quality rich media units for the Web. It has all the glamour and flare of online video with the interactivity of a rollover ad.

"Shoshmosis is the first and only format that synchronizes full video with interaction," says United Virtualities founder Mookie Tenembaum of the unit, expected to launch within the next few weeks. "This coming year is the year of video, and the idea of using video and interactivity to view and buy things online is huge."

Indeed, the unit seems ideally suited to e-tailers and businesses with something to sell online. In the company's product demo, which uses footage from the now-defunct NBC sitcom "Friends" (there is no association between United Virtualities and the show), viewers can purchase objects, such as the characters' clothing and various on-screen props.

Source: www.clickz.com

If you are interested in advertising with streaming video, click here for more information.

Hillary Bressler, CEO of .Com Marketing, is one of the most respected professional speakers on the hot topic of Internet marketing. Known for her high energy presentations and spontaneous humor, she has been described by various audiences as chock full of Internet marketing tips, cutting edge and one of the best public speakers on the subject of the Internet marketing.

Preview of upcoming speaking engagements:

Florida Annual Publishing Conference & Exposition
August 24-26, 2006
Disney's Grand Floridian Resort & Spa in Orlando, FL
The Latest and Coolest In Internet Marketing
www.floridamagazine.org

E-Tourism Summit
September 18-19, 2006
Wynn Hotel, Las Vegas
Understanding the Next Generation of Online Travel
www.etourismsummit.com

Hospitality and Marketing Association – HSMAI-
October 25th, 2006
Orlando, FL
The Latest and Coolest In Internet Marketing
www.hsmaicf.org

Looking for an entertaining and educational Internet marketing speaker, click here for more information.