.Com Marketing's Website Comes to Life! - .Com Marketing

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.Com Marketing's Website Comes to Life!

Like any company who desires to keep current with the trends, we felt the need to refresh our site's look. We did the usual: added information, updated our portfolio, and changed the look. But what, we wondered, could we do to make our site different? How could we show just how creative we could be? The answer is" Live Personality." What is "Live Personality?"
Check it out… www.commarketing.com.

You too can have the Live Personality feature! You can use it to inform or to sell. It's quite simple to do. For more information, call Phil Parker at 407-774-4606, ext. 202 or he can be reached, via email, at parker@commarketing.com.

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	.01	.Com Marketing's Website Comes to Life!
	.02	Go Organic!
	.03	Overture Unveils New Local Search Product
	.04	What Ever Happened to Relevancy?

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.02 Go Organic!

There is a lot of positive buzz these days about organic foods. What many people don't know is that the search engines also have an organic side. The "organic" or natural listings are the search results that come up in the regular section of the search page, below the sponsored listings. To be positioned high on the page (most successful spots), your site must be optimized properly.

.Com Marketing introduced an organic program in February of this year. We are one of the only interactive agencies that have a program to increase a site's natural placement. The program consists of a thorough analysis of your site from an optimization standpoint, and a custom reporting center. We do an in depth analysis of the site from the inside out, and give you our recommendations to implement in your site. We also build you a custom reporting center in which you can track your placement with certain keywords and search engines. We will also track your competitor's placement for you which can be very handy.

Call today for more information on how you can reach the top of the engines with .Com Marketing's Organic Program.

.03 Overture Unveils a New Local Search Product

Overture has unveiled a new local search product that will allow advertisers to target consumers by location, rather than by keywords, called Local Match. In addition to offering new ways for consumers to get ads, Overture will also offer Local Match advertisers a free, hosted web page, consisting of their logo and business contact information.

Advertisers will be able to target from a half mile to 100-mile radius, depending on their preferences. The new Local Match will also support any local targeting parameters such as city, zip code, address or IP address. Previously advertisers had to buy keywords that incorporated geographic information, such as "Orlando Real Estate Agents."

.04 What Ever Happened to Relevancy?

"Banner advertising isn't working." "Spam is killing my email marketing efforts." "Search engine marketing is getting too difficult to understand."

Have you seen or heard these quips lately? With online marketing maturing rapidly more accountability is expected from online publishers and marketers. The problem most often experienced with online marketing is the notion of using the web for broadbase marketing and advertising. Herein is the problem. The web should be utilized for one-to-one personalized communication.

Companies thinking about leveraging the web for marketing and companies already executing online initiatives should think about their own customer experiences on the web. Think about what emails you open and what ads you click on for various products and services. Largely they are all relevant to your interests. Your consumers are looking for the same in your campaigns.

Banner ads will continue to be effective if served to the right audience, email communication remains to be the most effective form of electronic communication if served to the right audience, Search marketing results are staggering when targeted keywords reach a captive audience. Remember that relevancy is king on the internet.

	A Top 100 Interactive Ad Agency Nationwide Ranked by Ad Age Magazine

400 N WYMORE ROAD . SUITE 100 . WINTER PARK, FL 32789 . PHONE: 407-774-4606 . EMAIL: INFO@COMMARKETING.COM HTTP://WWW.COMMARKETING.COM