Sabotaging Your Own Website

Congratulations! Someone just landed on your website. Sadly, as quickly as they got there they are heading towards the Back Button. What is it about your site that is turning potential customers away? Well, if your website is guilty of any of the following, you just might have your answer.

Too Many Choices
People like choices, but on a website that can create visual chaos and confusion. Who wants to sift through gobs of info to find what they're looking for? Create a clear hierarchy of information and visitors will respond.

Remember: A website should make it easier for customers to do business with you, not harder.

Too Much Stuff
Whether it's graphics or information, a website can have too much, which leads to consumer frustration not consumer action. Provide content that is focused, relevant, and clearly conveyed and your website, and customers, will be all the better for it.

Remember: You can have both great design and functionality.

Not Enough Stuff
Now, on the flip side of too much is not enough. Typically, that's a website so enamored with its own "design genius" that it forgoes functionality. Who suffers? You do. And so does your customer. Be clever, but not at the expense of your marketing goals.

Remember: Offer aesthetics, but don't compromise navigation.

Making Visitors Work Too Hard
Not surprisingly, visitors won't jump through endless "cyberhoops." Do you force visitors to register prior to viewing content? Prior to purchasing? Doing so only distances your brand from the consumer. Always keep the information your customers seek accessible.

Remember: The fewer barriers you create for potential customers the likelier they are to become customers.

How Do You Know if Your Site is Not Working?
One of the most popular services at .Com Marketing is the "Website Audit." Our SEM Department conducts a full analysis of your website to include:

1. Enhancing the website to encourage more relevant traffic and higher conversion rates
2. Why the visitor may be leaving the site on particular web pages
3. Can the visitor find what is relevant; is the site intuitive?
4. And more ...

In the critical process of discovering where your visitors are coming from and whether or not they are taking the action you want them to take, we can conclude which marketing sources are doing nothing for your bottom line and which are getting you the best conversions. Your marketing dollars should produce traffic, but, more importantly, you want that traffic to convert.

Reminder: With literally millions of websites at a potential customer’s fingertips, the attention span of the average web surfer is measured in seconds – 7 seconds to be exact. According to web studies, there are too many things to choose from.

The Firm
Celebrating its 10th year of success, .Com Marketing is a full service interactive marketing and advertising firm specializing in driving motivated traffic to client websites. An expert in interactive marketing, .Com Marketing was ranked among the nation's top 100 interactive agencies in Ad Age Annual Interactive Agency Report.

To see how .Com Marketing can surpass your expectations, contact Hillary Bressler, President, at 407.774.4606, ext. 203

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