Search Engine Use Increases Sharply
Edging Towards Email as the Primary Internet Application

Search engines have become an increasingly important part of the online experience of American Internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day.

Source: www.marketingtoday.com

Search Marketing Myth Exposed

This one has been around since at least 1998. It sounds great – your website in the search results of thousands of search engines! There are more than a few problems with this scenario, however. First, think about your own searching behavior. Try to name more than 10 search engines you’ve used in the last two years. If you can’t, you’re not alone – 99% of search engine traffic comes from five search engines (Google, Yahoo!, AOL, MSN and Ask). So getting listed on 10,000 search engines is far less valuable than simply getting on one of the top sites. Secondly, “submitting” a site to a search engine is well and good, but actually getting accepted by the search engine is what matters. Anyone can apply to Harvard, but if you don’t have a 4.0 GPA, it’s probably a big waste of time and money. A better idea: be sure your website is optimized so search engine spiders index the site when they come a calling!

Source: “Search Marketing Standard” Summer 2006, David Rodnitzky

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Case Study: Building an Search Engine Friendly Website
Visits to website increased 27% in 90 days

HISTORY
Van Gogh Vodka has been received as the most advanced flavor infused vodka in the world. Van Gogh's innovative distillation process creates luxuriously clean and perfectly balanced all-natural flavored vodkas.

CHALLENGE
The client had a web site with over 10,000 martini recipes along with other content that was not search engine friendly. The challenge was to launch a new web site that was not only more in line with their brand but was SEO friendly.

PROCESS
We started with researching the most popular keywords that were being searched on, then developed the site map and copywriting to fit these keywords into the design and copy of the site. We had to re-develop the martini database, as it was not search engine friendly.

RESULTS
Within 90 days the number of visits increased 26.81% and unique visitors increased 24.63%. We also received first page positioning on X of their top keywords, such as flavored vodkas, free martini recipes and martini recipes on both Yahoo and Google.

Hillary Bressler is one of the most respected professional speakers on the hot topic of Internet marketing. Known for her high energy presentations and spontaneous humor, she has been described by various audiences as chock full of Internet marketing tips, cutting edge and one of the best public speakers on the subject of the Internet marketing.

Florida Governor's Conference
August 6-8, 2006
Omni Orlando Resort at Champions Gate, Orlando, FL
The Latest and Coolest In Internet Marketing
www.visitflorida.org

Florida Annual Publishing Conference & Exposition
August 24-26, 2006
Disney's Grand Floridian Resort & Spa in Orlando, FL
The Latest and Coolest In Internet Marketing
www.floridamagazine.org

E-Tourism Summit
September 18-19, 2006
Wynn Hotel, Las Vegas
Understanding the Next Generation of Online Travel
www.etourismsummit.com

Hotel Sales and Marketing Association – HSMAI-
October 25th, 2006
Orlando, FL
The Latest and Coolest In Internet Marketing
www.hsmaicf.org

The next cheap thing
Company reviving concept of a device that gives PC access to the masses

Stephen Dukker is talking a mile a minute, his excited voice filling the small conference room. He's fiddling with a laptop PC, some cables, and a tiny gizmo that looks like something you might pick up in the accessories aisle at Radio Shack as he prepares to demonstrate the wares of tiny NComputing Co.

"I have not been this excited about a company...ever," says Dukker, NComputing's chairman. "I'm afraid I'm going to have a stroke, I'm so excited!"

That's because Dukker is convinced NComputing has discovered one of techdom's holy grails: a computer cheap enough for the world's PC-less masses.

Source: MSNBC Online

Google Bolstering Online Advertising Business

Google has invented, innovated on, acquired or purchased a number of technologies over the past two years to bolster its online advertising business.

AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.

Recently took a stab at auctioning off print advertising spaces through its AdWords program. Though the print advertising avenue hasn't shown itself to be a huge success, an even more unlikely AdWords advertising venue is being pursued by Google, targeted ads over a car radio.

According to a short piece posted to the ZDNet Micro Markets Blog, Google CEO Eric Schmidt is very interested in radio advertising and especially interested at targeting advertising to specific recipients. While speaking at a luncheon for New York publishing executives, Schmidt is reported to have "...shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios..."

Source: Jim Hedger, Expert Author, Published: 2006-06-22

	www.BecomeElPresidente.com Taco Bell's latest contest! www.nbc.com/Treasure_Hunters/game/index.shtml NBC marketing new summer show using various platforms! www.twinkies.com/recipes.asp Find a fun Twinkies recipe for summer! www.coke.com Coke takes brand to new heights!

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