Internet Expert, Hillary Bressler, will be addressing various groups around the country this summer. She will be discussing the ever changing interactive marketing industry, advertising, and the affects of search engine placement on the travel and tourism industries.

Hillary speaks at conferences, corporations, events, organizations and workshops, as well as offers Internet marketing consultation. For more information, please visit www.hillarybressler.com

Some of Hillary's current speaking engagements include:
Executive Women's International
Date: July 22, 2004
Location: Orlando, Florida   :: more information ::

E-Tourism Summit
Date: September 27-29, 2004
Location: San Diego, California   :: more information ::

Int'l Association of Amusement Parks & Attractions
Date: November 15-19, 2004
Location: Orlando, Florida   :: more information ::

.Com Marketing is excited to be participating in the following two upcoming trade shows.

International Association of CVB's
Date: July 14-17, 2004
Location: Boston, Massachusetts
.Com Marketing will have Booth number 234

37th Annual Governor's Conference on Tourism
Date: August 8-10, 2004
Location: Orlando, Florida
Booth number TBA

Please visit us at each of these shows and get some helpful tips on how to improve your website. You may also leave your business card for a chance to win a full website analysis, a $1,500 value! We hope to see you at one of the shows.

In a recent article in RockyMountainNews.com, they reported ESPN and other sites have been watching the successes of the search engines based on keywords, and are now exploring a new form of targeting that's tied to the visitors' online habits.

So, if you are an avid golfer, don't be surprised if you see golf ads while you are checking out the baseball or football highlights. Or, if you are spending a lot of time on mutual fund pages, don't be surprised if mutual fund ads follow you around the Internet.

Although some privacy advocates find this unsettling, web sites say the technology lets them deliver ads that readers find more relevant.

After two years of declines, online advertising revenues jumped 21 percent last year, according to a PricewaterhouseCoppers study.

Much of that growth is attributed to keyword ads that Google Inc., Yahoo! Inc and other deliver alongside regular search results. Such ads accounted for 35 percent of ad revenues last year, up from 15 percent.

In recent years, websites have had success in targeting ads based on the content of a specific page or visitors' geographic location, which can be determined by a visitor's numeric Internet addresses.

Bottom line is, as consumers become more comfortable with the technology, targeted ads will continue to become more refined and even more targeted.