.Com
Marketing's Omni Orlando Resort at ChampionsGate Newsletter
has been awarded the Best Hotel and Lodging Online Newsletter
campaign in the Web Marketing Association's 2005 Internet
Advertising Competition (IAC) Awards.
The email stationery, built by .Com Marketing, allows the client to create a custom message, attach pdf's describing meetings, golf, catering, events, and to send mass email blasts. The stationery is much more cost effective than paper stationery, and allows the advanced tracking features that a normal print mailing would not.
The email stationery used by Omni has seen measurable
results. The emails have consistently had an average
of 50% unique open rate. This creative also won a Silver
award, presented to by the HSMAI Adrian Awards.
On April 28, 2005, The Interactive
Advertising Bureau (IAB) and PricewaterhouseCoopers
(PwC) released the Internet Advertising Revenue Report
for 2004. According to this report, "Search, Classifieds,
Display and Rich Media continue to grow at a healthy
rate". The report also showed that the top online advertisers
in 2004 were consumer advertisers, who accounted for
49% of the total online ad revenues. Additionally, Computer
related advertisers came in second, accounting for 18%
of total online ad revenues, followed by: Financial
Services (17%), Pharmaceutical and Healthcare (6%) and
Telecom (4%). A copy of the full report is available
for download at
http://www.iab.net/2004adrevenues.
Source:
IAB.comAbout 74 percent of U.S. adults go online,
and more than half of those use broadband at home, according
to a Harris Interactive survey,
InternetWeek
reports. Fifty-four percent of online adults said they
accessed the Internet over broadband at home, compared
with 37 percent in December of 2003.
Adults accessing the Internet at home and at work increased
1 percent and 2 percent, respectively, to 66 percent
and 36 percent. Adults who are online at libraries,
schools and other places rose to 21 percent from 17
percent in 2004. Internet penetration remains highest
among younger and more affluent adults.
Source: Marketing Vox, 5/13/2005
In an article published in the May
16, 2005 edition of Mediaweek, "Staying Ahead: Great
Media People are Gifted, Versatile and Always Studying"
universal McCann's VP/Group Media Director, Jennifer
Karayeanes, praises the media buyer as the ever-evolving
light in the media world. And why shouldn't they be?
They do the plans, they make the deals, they give the
client what they need to be successful. But that was
then--This is now. In today's 21st century, a media
buyer cannot get by with just basic math and an understanding
of the latest and greatest rate card, he or she must
be in the know the world today and the ever-changing
scope that media transforms to on a minute-to-minute
basis.
Karayeanes outlines two main guidelines that are taking
shape for the common buyer:
(1) training is completely different than years past
and
(2) high quality planning and negotiating skills coupled
with a constant in-the-know of the latest and greatest
industry trends are a must to not only be successful,
but to survive as well.
Four basic principles and qualities are discussed in
detail that are essential to today's up and coming planner.
They include first, a basic media knowledge; second,
the understanding and acceptance of media buying as
an art form, not just a science; third, how to attract
vendors by being a "people person" with an overall understanding
of sales; and finally, one must be willing to stay abreast
of the latest technology affecting media now and in
the future.
Karayeanes points out that "today's media people need
to be willing to find ways around the obstacles, and
it is important that through training, individuals are
both educated on [those] principles and posses [those]
certain qualities that can be cultivated as their career
grows."
The most important piece of advice for both the new
and seasoned media planner? The industry is not static--be
ready to be the student of infinite change and development.
Source:
mediaweek.com
