The biggest threat to email marketing is people who send out irrelevant messages. It is estimated that AOL blocks an estimated 3 billion emails each day.
So how do you get your email through? By sending your emails to segmented, relevant consumers. Do your homework; find out who your target audience is and tailor make your email to their needs. Don't just send out emails because you can. You will get a much better return on investment if you know your target audience is relevant.
Michele Rutkowski, marketing director at ConsumerReports.com
says she constantly tests different emails. For her
monthly newsletter, she sends different versions to
subscribers and non-subscribers, with the goal to convert
the non-subscribers.
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In
the forefront of the dynamic Internet industry, entrepreneur
Hillary Bressler, launches her site for the purpose
of promoting her cutting edge public speaking and consulting
services. The goal of
http://www.hillarybressler.com
is to inform companies and those seeking Internet experts
of Hillary's Internet savvy topics. Recognizing a need
for education about the ever-changing Internet world,
Bressler aims to fill the void as an informed expert
and speaker.
Bressler, CEO and President of .Com Marketing, lectures
nationwide on the most requested topics of Internet
marketing, advertising and search engine placement.
She speaks at conferences, corporations, events, organizations
and workshops, as well as offers Internet marketing
consultation.
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.Com Marketing announced the launch
of Internet Conversion Tracker, an online integrated
marketing intelligence product that enables advertisers
to easily measure the performance of their marketing
campaigns across all online channels. The launch of
Internet Conversion Tracker furthers .Com Marketing's
ongoing effort to extend value to advertisers through
product innovation. Internet Conversion Tracker also
builds on .Com Marketing's leadership in online marketing
by providing advertisers the ability to easily monitor
the performance of all of their online advertising relative
to standard marketing metrics, including Cost Per Acquisition
(CPA), revenue generation and Return on Advertising
Spend (ROAS), and more.
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Com Marketing has been selected by Signature
Travel Network to handle their interactive advertising
campaign for their online travel portals
Experts2Alaska
and
Experts2Mexico.
Signature Travel Network, formerly Leisure Travel Group,
America's oldest and most prestigious retail travel
cooperative, provides members with the competitive edge
needed to meet the challenges of today and tomorrow
with innovative programs in Training, Marketing & Technology.
They have hired .Com Marketing to handle their online
media planning services, search engine optimization,
pay per click programs, e-mail marketing, web design
services, as well as strategy consultation.
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