.Com Marketing - March 2006 .Commentary

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Top Stories

.Com Marketing Wins GOLD!

The Orlando Advertising Federation (OAF) presented its 2006 ADDY ® Awards for advertising creative excellence last Saturday night at Hard Rock Live in Universal Studios. .Com Marketing received a gold ADDY ® Award in the MicroSite category for TwoTimed.com.

Online Search has Grown 55% in 2005

NEW YORK– Nielsen//NetRatings, a global leader in Internet media and market research, reported that the total number of searches in the U.S. conducted across approximately 60 search engines grew 55 percent year-over-year to nearly 5.1 billion searches in December 2005. There were 3.3 billion searches conducted via search engines in December 2004. While the number of searches conducted online swelled, the number of people connecting to the Internet rose a mere three percent to 207 million people in the U.S.

“The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior,” said Ken Cassar, senior director of analytics, Nielsen//NetRatings. “Online search is the primary tool most people rely on to do everyday research.”.

(See the Nielsen Press Release)

Browser Trends

Browser trends are important information. What you can read from the statistics is that Internet Explorer 6 is the dominating browser, XP is the most popular operating system, and most users are using a display with 800x600 pixels or more, with a color depth of at least 65K colors.

(W3Schools)

Web Surfing for Fun Becomes a Staple of Internet Life

More Americans are turning to the Internet as a place to hang out. Nearly a third of Internet users go online on a typical day for no particular reason, just for fun or to pass the time. Full Article

(Pew)

	.Contents

	.01	Top Stories
	.02	Industry News
	.03	Term of the Month: "EARLY BIRDING"
	.04	Bill Would Bar US Firms
	.05	Out With the Old Media Ad Spending Trends
	.06	New Creative
	.07	Link-O-Laugh

.Com Marketing Signs New Talent:

		Kathy Moore Accounting Manager

Cool Stuff!

		PCE, The Ultimate Gaming Station & Ergonomic Work Space: This looks cool! It's the PCE (PCE standing for Personal Computer Environment) one of the coolest looking PC chair combo ever seen. The MYPCE has a will padded seat with footrest and support for dual monitors, 6.1 surround sound. Check it out!. MyPCE.com Jupiter by Yujin Robotics — An Autonomous Home Robot Product Powered by NorthStar™ Yujin Robotics developed a prototype robot, Jupiter, to be used in conjunction with a project organized by the Korean Ministry of Information and Communication ("MIC"). Jupiter has been used for this pilot — testing it in ordinary households — since October 2005. Evolution.com

Quotes of the Month

"I skate to where the puck is going to be, not to where it has been." - Wayne Gretsky

"Sometimes the questions are complicated and the answers are simple." - Dr. Suess

"True creativity often starts where language ends." - Arthur Koestler

"Know where to find the information and how to use it - That's the secret of success.” - Albert Einstein

.02 Industry News

How Can You Not Be Excited About Interactive? 2006 is shaping up to be a watershed year for interactive marketing. And two recent developments have generated more excitment than ever about our industry's future.

The first is NBC's "The Office." This sitcom delivered its highest ratings ever a couple weeks ago. What's really exciting is NBC is attributing the show's ratings bump (up to a 5.1 rating from a previous high of 4.5) to the program's distribution via iTunes. Full Story

Annual Ad Spending Study: Where And Why Advertisers Are Moving Online. Based on interviews with over 1,200 advertisers who together control $2.4 billion in ad budget, this study is the first to analyze differences across advertisers and cover all of the markets they target — B2B, B2C, and healthcare. Companies can find answers about never-before-tracked areas. Read the Report

Google Introduces Web Page Creator. Want to create your own web page, but don't know how to begin? The new Google Page Creator is a simple, free tool that allows you to publish to the web with ease.

Google Page Creator is a web based application that uses a basic what-you-see is what-you-get style of interface, designed to allow anyone to create and publish web pages, regardless of skill or knowledge level. Full Story

.03 Term of the Month: "EARLY BIRDING"

A marketing strategy that creates enough buzz to convince consumers to pre-purchase a new product not to get a discount, but to be among the first to own it.. Full Story

Source: Trendwatching.com

.04 Bill Would Bar US Firms From Putting Servers in China

Global Online Freedom Act would also prohibit U.S. search engine companies from altering the results of searches in Internet-restricting countries.

A U.S. lawmaker on Thursday introduced legislation that would bar U.S. Internet companies from locating Web servers inside "Internet-restricting" countries such as China and Vietnam, with prison sentences for those who don't comply

Representative Christopher Smith's bill, called the Global Online Freedom Act, would also prohibit U.S. search engine companies from altering the results of searches in counties such as China, and would prohibit U.S. Internet companies from giving personally identifiable customer information to the governments of Internet-restricting countries, expect for "legitimate" law enforcement requests reviewed by the U.S. Department of Justice. Full Story

.Source: IDG News Service

.05 Out With the Old Media Ad Spending Trends and Still in With the New

It has become a leitmotif in the industry to note that ad dollars are moving away from print, radio and television and into the online world. To no one's surprise, a new report underscores this ongoing reality.

The 30-second TV spot is hardly in its death throes and radio and print advertising continue to thrive; yet the online world is becoming the arena of choice for most advertisers. Outsell Inc., an information industry research firm reports that the surge of dollars into the online sector continues to grow. Outsell's ad-spending study, published in January, based on a survey for 625 leading advertisers in the US, reveals that in 2006 respondents plan to spend more than 18% of their ad budget online compared with 16% of their budget in 2006 while cutting back slightly for TV, radio and print. Full Story

Source: eMarketer Inc.

.06 New Creative

Last month we promised you a project worthy of your attention. We hinted about photoshoots and cutting edge design. The wait is over. As of February 14, 2006 the completely redesigned Web site for Van Gogh Flavored Vodkas went live! Be sure to check out the Brain Games section and of course the Martini Recipe database that has thousands of recipies so you too can say I'll have "My Martini. My Way". Once you've concocted your Luxury Martini send an email to our Creative Director, Mark Kluytenaar, and let us know what you think. Enjoy!

VanGoghVodka.com

And that's not all. Working in stealth mode we also launched another site on March 1st, 3PV.com. 3PV specializes in complete Third Party Verification solutions with a phenomenal suite of proprietary products and services. Recognized as a highly respected leader in their industry 3PV came to .Com Marketing with a request for a complete online re-branding that was refelective of their energetic culture and innovative offerings.

3PV.com

.07 Link-O-Laugh

There are so many links and such little time. How can you decipfer which Web sites are worthy of a few precious moments? Try one of these:

Upside Down Typing
The World's Smallest Web Site
How To Moonwalk
What Does Your Phone Number Spell?

Have Fun!

	A Top 100 Interactive Ad Agency Nationwide Ranked by Ad Age Magazine

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