.Commentary February 2010
Mobile Marketing - It's Time Has Come

At .Com Marketing, we like to be trendsetters. Our much acclaimed presentations on "The Latest and Coolest in Internet Marketing" are always well attended and enjoyed. Last year we made a prediction in our "Nuts and Bolts of Internet Marketing" seminar at IAAPA (International Association of Amusement Parks and Attractions) International Conference that mobile is one of the areas that will explode. We are not alone in that prediction. Think about the following:

Mobile Facts

• There were 53 million smartphones sold globally in the 4th quarter of 2009 alone.
• If you are marketing to Generation "Y," (those currently age 18-24) mobile is a MUST! Accenture reported late last year that "mobile phone" is the preferred consumer electronic by 47% of Generation "Y" Internet users.
• Boomers (45-60s) on the other hand still prefer the computer at 51%.
• No surprise if you have teens, those aged 13-17 are the heaviest users of text messaging averaging 1,742 messages per month.

While mobile couponing is in the early stages, it is predicted to explode over the next few years. Only 4.5% of mobile phone users have redeemed a mobile coupon (Harris Interactive 2009) compared to 86% who have used a paper coupon and 65% who have used electronic coupons (either on the Internet or via email offers).

Mobile is getting much more exciting. With over 100,000 iPhone apps alone and new GPS based apps, consider having your mobile coupon delivered as you drive near your favorite restaurant right in time for lunch or dinner! Want to know more? The Where 2.0 conference starting March 30, 2010 in San Jose, CA is all about location based apps.

Mobile Marketing Services

Now is the time to begin your mobile marketing efforts if you have not already done so. Call us today at 1-866-266-6584 to get started. Our mobile services include:

Thanks for making .Com Marketing a part of your network.

Upcoming Speaking Events

March 25th, Orlando, Florida
Our CEO and Founder, Hillary Bressler will be speaking on Search Engine Optimization for Small Business at the March 25th eStrategies for Small Business Workshop sponsored by the Small Business Development Center at UCF. Click here for more information.

The Firm
Celebrating its 13^th year of success, .Com Marketing is a full service interactive marketing and advertising firm specializing in driving motivated traffic to client websites. An expert in Internet marketing, .Com Marketing has been ranked among the nation's top interactive agencies by Ad Age and B2B Magazine.

To see how .Com Marketing can further help you with your other Internet Marketing needs, contact Jessica Richards, VP Business Development, at 407.774.4606, ext. 207.