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.02 Can Spam Target Text Messaging?
This is an excerpt from an article Published on Nov. 18, 2004 in the DM News
As people move towards using cellular telephones instead of residential landlines, marketers have begun to try to contact those individuals through wireless means. The Federal Communications Commission, Federal Trade Commission and Congress have been quick to follow with laws regulating this new market and technology.
Last year, Congress began its efforts to curb e-mail spam by enacting the CAN-SPAM Act, which took effect Jan. 1. Violations are subject to injunctive relief, actual damages and fines ranging from $250 per violation not to exceed $2 million.
In August 2004, the FCC expanded its regulation of spam to text messaging, adopting rules to implement CAN-SPAM as applicable to wireless devices, which mainly include cellular phones and some personal digital assistants. These rules took effect Oct. 18.
To send mobile service commercial messages, a person or entity first needs express prior authorization of a cellular telephone service subscriber. This applies to all messages that are commercial ads or promotions of a commercial product or service, including content on a Web site, sent to a wireless device.
Viral Marketing
A marketing strategy that encourages individuals to pass on a message to others and creates potential for a tremendous increase in the message's exposure. (Example: The Jib Jab political cartoon).
74% of Internet users in the US will engage in some form of online shopping
61% of Internet users will make at least one online purchase
E-commerce in the US will increase from $71.2 billion in 2002 to $201 billion by 2007
79% of online retailers were profitable in 2003
71% of e-retailers have been in operation for at least five years
- 2004 Research and Markets Ltd
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