How Advertisers and Marketers Are Responding

• Internet advertising exceeded $5.2 billion for the third quarter of 2007 for a total of $15.2 billion through the first three quarters of 2007 - up nearly 26% over the same period in 2006. Source: IAB Internet Advertising Revenue Report.
• Internet advertising leads the pack in growth for 2008 - projected up 16.5% (excluding paid search and broadband video) for a total of $12.733 billion; the nearest rival (cable TV networks) will grow at less than half that rate (6.1%). Source: Advertising Age
• Internet advertising made up 3.8% of advertising spending in 2007 and is projected to grow to 4.3% for 2008. Source: Advertising Age
• Overall search engine marketing (paid, contextual ads and search optimization) will be $10.432 billion in 2008 and projected to double by 2011.
• Other digital marketing including on line display, email, emerging channels and on line video is even bigger at $13.964 billion and projected to grow by 210% by 2001.
• The biggest digital growth will be from on line video marketing (up 392% 2008-2011), contextual advertising (up 222%) and search engine optimization (up 156%). Source: Forrester Research as reported in Advertising Age.
• Worldwide social network advertising spending: 2007: $1.225 billion; 2011: 4.136 billion, a 238% increase. Source: eMarketer.com
• Email volume in the U.S. for 2007 was 2.7 trillion. Source: eMarketer.com
• Email marketing is growing - 72% of marketers plan to increase their email marketing in 2008. Source: Datran Media as reported in DM News.
• Digital Marketing is considered one of the TOP trends to watch in 2008. Source: Advertising Age.