On Line Shopping

• On line shopping is now above the mid-point with 55.8% of all adults shopping on line in 2007 (up 36% in the past 5 years) Source: The Media Audit 2007
• On line shopping among Hispanics is increasing at a much faster rate than average: 41.8% of Hispanics now shop on line compared to 27.7% in 2002; Hispanics now make up 12% of all on line shoppers. Source: The Media Audit 2007