On Line Consumer Activities

• U.S. Internet users spent an average of 8.9 hours per week on line (2007 data). Source: USC Center for Digital Future
• Social networking is now being engaged in by 37% of adult Internet users and 70% of teens; these rates are expected to grow to 50% and 84% respectively by 2011. Source: eMarketer.com
• The number of on line users who keep a blog has doubled since 2003, now at 7.4% in 2007. Source: USC Center for Digital Future
• Nearly one fourth (23.6%) of Internet users post photographs on line (2007 statistics). Source: USC Center for Digital Future
• Virtual worlds are proliferating: 19.8 million children and teens visited the top virtual world web sites in July 2007 - an overall increase of 82% in just 7 months. Source: eMarketer.com
• 68.4 million of on line visitors went to MySpace.com in September 2007 (an astounding 69.1% of U.S. visitors); 30.6 million were on Facebook (30.9% of visitors). Source: eMarketer.com
• Top search terms in 2007 (as ranked by growth versus prior year): iPhone, Webkinz (Virtual World) and TMZ. Source: eMarketer.com
• When viewing television shows on-line, viewers are 47% more engaged in the advertising than when watching those same ads on traditional TV. Source: Simmons Market Research as report by IAB.