Going Digital

• The U.S. accounts for 18.8% of world Internet users and a total of 210 million with a penetration to total population of 69.7% (second ranked in the world). Source: internetworldstats.com
• Nearly half of all adults (47%) have high speed (broadband) access. Source: Pew International Research
• Baby boomers make up a significant proportion of Internet users: 2007: 31.6% of all Internet users or 59.4 million people; this will grow to 63.7 million by 2011 and account for 30.1% of all Internet users. Source: eMarketer.com
• Baby boomers will also become more prolific in their Internet use with 76.9% of them using today growing to 83.2% by 2011. Source: eMarketer.com
• Seniors (62 years or age or older) also account for a notable and growing proportion of Internet users: 2007: 10.2% of all Internet users or 19.2 million people; this will grow to 25.3 million by 2011 and account for 12.0% of all Internet users. Source: eMarketer.com
• Most (88%) of Internet users have personal email accounts. Source: eMarketer.com
• It is estimated that 147 million people in the U.S. use email almost every day. Source: eMarketer.com
• There are 405 million mobile phone subscribers in the U.S. - 1.35 phones for each person. Source: International Telecommunications Union