Case Studies

	Site URL: www.warner.edu Launch Date: August 2003 Campaign Duration: 1 Month

Warner Southern College
E-Mail Campaign

HISTORY
Warner Southern, a Christian college in the liberal arts tradition, is committed to the search for truth in the context of Christian faith and academic excellence.

CHALLENGE
The challenge was to reach returning students and encourage them to complete their college degrees at Warner Southern College through their evening and weekend classes.

PROCESS
.Com Marketing worked with Warner Southern College’s traditional agency to develop an E-mail marketing program that would reach these potential students. .Com Marketing purchased an segmented email database of students in Florida who were interested in completing their college degree. The traditional agency designed an aggressive e-mail, offering a chance to win a $1,000 scholarship. The E-mail was deployed in late August 2003.

RESULTS
Within three weeks, the client received 57 qualified leads from students in Florida who were interested in receiving more information about Warner Southern College.