Case Studies

	Client: Van Gogh Vodka Website: www.vangoghvodka.com Launch Date: February 2006 Campaign Duration: Ongoing

HISTORY
Van Gogh Vodka has been received as the most advanced flavor-infused vodka in the world. Van Gogh's innovative distillation process creates luxuriously clean and perfectly balanced all-natural flavored vodkas.

CHALLENGE
The client had a web site with over 10,000 martini recipes along with other content that was not search engine-friendly. The challenge was to launch a new web site that was not only more in line with their brand but was SEO-friendly website.

PROCESS
We started with researching the most popular keywords that were being searched on, then developed the site map and copywriting to fit these keywords into the design of the site. We had to completely re-develop the martini database as it was not search engine-friendly.

RESULTS
Within 90 days the number of visits increased 26.81% and unique visitors increased 24.63%. We also received first page positioning on their top keywords, such as "flavored vodkas", "free martini recipes" and "martini recipes", on both Yahoo! and Google.