Case Studies

	Site URL: www.vacationclub.com/jp/kooliona Launch Date: January 2003 Campaign Duration: 3 Months Assigned Team: 3 Employees

Marriott
International Travel

HISTORY
Marriott Vacation Club International is a division within Marriott, which owns and operates more than 52 vacation properties worldwide.

CHALLENGE
The client’s goal was to introduce Japanese travelers to the new Marriott Ko Olina Beach Club and Resort in Oahu Hawaii. However, the client had never launched an international search engine marketing campaign. They decided to allocate a small budget for a test campaign and retain .Com Marketing for their expertise in interactive marketing strategies.

PROCESS
.Com Marketing collaborated with a Japanese advertising agency for the website consultation and website design of the ad banners that were to run on Yahoo! Japan. .Com Marketing also collaborated with the client’s Webmaster for the development of a Japanese landing page for the pay per click campaign.

RESULTS
The client received approximately 2,000 unique visits to the new landing page for Ko Olina Beach Club within 3 months and received click through rates as high as 4.17%. Both MVCI and .Com Marketing were pleased with these results as we had anticipated a slower start due to the world and economic conditions that prevailed during that time. This test was the first time MVCI had used an online marketing program to reach their international audience and, although they were hesitant, they were pleased with the final results.