Case Studies

	Site URL: www.offshoreresorts.com Launch Date: August 2001 Technology Used: HTML

HISTORY
Marriott International, Inc. a leading worldwide hospitality company with over 2,100 operating units in the United States and 59 other countries and territories. The company is headquartered in Washington, D.C., and has approximately 153,000 employees. In fiscal year 2000, Marriott International reported system wide sales of $19.8 billion.

BRIEF
Marriott Offshore Resorts wanted to build a Web site that would allow visitors to find out more about each island, and request a brochure.

CHALLENGE
To drive qualified vacationers to Marriott’s resort versus all the other hotel and resorts on the islands of the Caribbean.

PROCESS
.Com Marketing recommended to the client, that they build a new Website creating a strong call to action for the offer and a easy form to fill out to request a brochure.

RESULTS
Before the launch of the website, brochure requests were trickling in, and now requests come through in box loads.