Site URL: www.mp3.com Launch Date: Spring 1999 Campaign Duration: 3 Months Assigned Team: 2 Members
MP3.com
Music Service Provider
HISTORY
San Diego based MP3 is a premier online Music Service Provider (MSP) which allows users to access, manage and listen to their personal music collection anytime and anywhere in the world, using any web-enabled device or application. www.mp3.com
CHALLENGE
To develop captivating, cutting-edge banner advertising in order to capture the attention of users and drive increased traffic to MP3.com’s web site.
PROCESS
To develop captivating, cutting-edge banner advertising in order to capture the attention of users and drive increased traffic to MP3.com’s web site.
RESULTS
In just the first month, one banner design in particular – at $350 - generated just over 325,000 additional users to their site!
