Case Studies

	Client: Morey's Piers - Wildwood, New Jersey Website: www.moreyspiers.com Launch Date: 2008 Campaign Duration: 1 Year - Ongoing

HISTORY
Morey's Piers, established in 1969 by brothers Bill and Will Morey, represent the largest seaside amusement center in the Western Hemisphere. Morey's Piers operates three amusement piers and two beachfront waterparks that are located on the Boardwalk and Beachfront of Wildwoods, New Jersey.

CHALLENGE
The client was already working with a local Internet Marketing firm and wanted to take their online marketing to the next level. Morey’s Piers partnered with .Com Marketing to obtain more exposure in the search engines which ultimately would increase sales.

PROCESS
To take the client to the next level, we implemented a search engine optimization campaign. Strategic keywords were indentified to extend the brand and presence in organic searches.

RESULTS
In the first year of this campaign there was a 32% increase in website traffic year over year. Additionally, the client has a seasonal business and during their peak season there was an increase of over 30% traffic when compared to previous year’s peak season. "Given the tough economy and strong competition, we are very pleased with the results .Com has helped us achieve." states Norris Clark, Director of Marketing for Morey’s Piers.