Client: Orlando World Center Marriott Resort Website:www.marriottworldcenter.com Launch Date: 2006 Campaign Duration: 2 Months
HISTORY
Built on over 200 acres of lush tropical landscape, the Orlando World Center Marriott Resort championship golf, award-winning cuisine, and relaxing spa services has made them an ideal location for business or pleasure when visiting the Orlando area.
CHALLENGE
The challenge was to drive hotel bookings during the spring promotion targeted to the spring break and Easter target market with a budget of only $2,500.
PROCESS
We ran very specific keywords and drove the visitors to a promotion Spring offer landing page.
RESULTS
We drove 2,694 clicks with a 7.23% click through rate through Yahoo’s pay per click sponsorship program. The bookings were very positive and the client is planning another promotion.
