Case Studies

	Site URL: www.enablesoft.com Launch Date: September 2008 Campaign Duration: 4 Months & Continuing Assigned Team: 10 Employees

EnableSoft
System Software Conversion Technology

HISTORY
Data management software developer, EnableSoft uses FoxtrotOne® Data Scripting Technology to help move, merge, manage and maintain data in front and back office operations with 100% accuracy. EnableSoft’s product suite is used by more than 500 organizations worldwide including financial institutions, manufacturers, insurers, banks, and healthcare providers.

CHALLENGE
After more than year with their Online Marketing Company, EnableSoft was experiencing stagnation with their existing pay-per-click (PPC) campaign. Their ad click through rate had flat lined, therefore EnableSoft looked to .Com to take the company’s paid search campaign to the next level.

Measuring success not just by click throughs, but by the number of FREE FoxtrotOne® trial downloads. .Com Marketing was faced with the challenge of delivering specific results with an extremely specific target market in mind.

SOLUTION
With a thorough keyword analysis and hand selecting top performing keywords, the Search Engine Marketing (SEM) Team launched the PPC campaign. The SEM also executed several different advertisement creative’s and continued to add variations of keywords that would add the success of the SEM campaign.

.Com Marketing’s search engine team carefully identified the most relevant search phrases for this industry, constructed detailed and targeted search listings and launched a search engine campaign in March 2001.

RESULTS
After the first month of the PPC implementation, .Com Marketing was able to match the amount of FREE FoxtrotOne® Trial Downloads with a 40% decrease in budget. After four months of Pay Per Click optimization with .Com Marketing, EnableSoft saw an 82% increase in the number of FREE FoxtrotOne® downloads, 55% decrease in the cost per impression, and a 79% decrease in the cost per conversion.