Case Studies

	Site URL: www.enablesoft.com Launch Date: January 2001 Campaign Duration: 3 Years Assigned Team: 3 Employees

EnableSoft
Software Technology

HISTORY
EnableSoft Inc. is a leading provider of efficiency software technology solutions for businesses worldwide. EnableSoft offers a full suite of products and services designed to improve the quality of an organization's operations and increase bottom-line savings. EnableSoft's products and services include Foxtrot 2000 as well as other solutions designed for use by non-technical staff members to help businesses deal with today's most demanding information technology issues.

CHALLENGE
EnableSoft retained .Com Marketing in January 2001 to create a comprehensive program that would reach their target audience and drive more qualified traffic to their Web site.

PROCESS
Since EnableSoft’s main product is efficiency software technology solutions for large businesses, .Com Marketing recommended an aggressive search engine strategy, focusing on the key search phrases that EnableSoft’s potential clients would use for their searches.

.Com Marketing’s search engine team carefully identified the most relevant search phrases for this industry, constructed detailed and targeted search listings and launched a search engine campaign in March 2001.

RESULTS
Within weeks the client began to receive an increase in their overall Web site traffic and qualified leads. By the end of 2001 the client decided to stop all print advertising and dedicate their entire budget to their online marketing campaign. EnableSoft has signed several fortune 500 clients as a result of .Com Marketing's web initiatives.