Site URL: www.thhotels.com Campaign Duration: 1 Month Campaign Date: April 2003
Days Inn
12 to 1 Return On Investment at $48/night
HISTORY
Tollman Hundley Hotels, an $88 million hotel group comprised of 17 properties in seven states, hired .Com Marketing in 1998 to market their hotel properties online, utilizing their existing interactive presence.
CHALLENGE
To drive qualified vacationers to Web site book a discount hotel in Orlando, Florida.
PROCESS
To purchase a highly qualified opt-in e-mail list targeted to those seeking vacations in Orlando.
RESULTS
The hotel received 252 reservations at an average ADR of $48.31 and received a 12 to 1 return on investment within a 2-week period.
