4 Ways to Increase Traffic to Your Web Site - From an Optimized Press Release to Updated Web Design
Marketing Plans

By Jon Buschlen, Search Marketing Specialist

Businesses in Orlando are looking more and more to the web to promote and sell products, services and events. Is the web site you built with a vision of customers, sales and passive income bringing in the income or traffic you thought it would? If not, don't fret - small steps such as refreshing content or distributing an optimized press release may be all it takes to bring in new visitors. Try one or all of the following tips to begin directing more traffic to your site:

Refresh Content

Updated content is the key to return visitors and bringing in new traffic. Easy ways to add new content are via blogs or forums. If new content ideas aren't flowing freely, create a mind map or idea cloud and branch off from there. Make it a goal to update your content, including adding new content, at least once a day for an entire month. At the end of the month, analyze your traffic to decide which content is bringing in the most new traffic. Adding a news section to your site and including an updated optimized press release to announce new products or services is another way of updating content when your ideas seem to dry up.

Promote Your Site

Increase awareness of your site by frequenting sites that your target customer would visit and leaving comments, suggestions and advice that links back to your site. Another option is to announce new products or services by creating an optimized press release and uploading it to your site as well as related sites, newswire services, and social media sites. A well formatted optimized press release consists of two to three targeted keywords related to your business - use those keywords strategically throughout your optimized press release to begin ranking for those terms in the major search engines. Promoting your site is an effective way of reaching new visitors that are looking for services similar to yours.

Analyze Site Functionality

If your site hasn't been updated recently or the scope of what the site was meant for has changed, it may be time to update make some updates. Making small changes like rearranging the navigation so that a visitor can easily reach target pages, placing important content above the fold, and adding new sections to the home page are all items to consider. If you've started adding a news section, you can feature your optimized press release on the home page each week, increasing the odds that new visitors will find your site via the keywords you used. Also make sure to view meta tags including Title, Description and Keywords and utilize the use of H1 tags and Page Titles throughout your site. If this seems foreign to you, reach out to one of the Orlando internet marketing firms to have them analyze your site and consult with you.

Update Site Design

Your site design may be holding back your business, as well. A site that is poorly designed or is hard to read - think pink text on an orange background - will deter visitors from coming back or recommending your site to others. To get an idea of what works and what doesn't, check out your competitor web sites and take notes. If design isn't your forte, contact an Orlando web design firm to re-do your site. If a redesign is in the cards, plan the design considering functionality and future plans down the road. Use the site redesign as an opportunity to promote your business as well, including distributing an optimized press release to industry related media.

Directing traffic to your web site doesn't have to be a hectic process. Building a site and creating a place that visitors will return to takes a lot of patience and effort. By being prepared and planning out what methods to use, such as an optimized press release or web design, your traffic worries will be a thing of the past.